Where Wine Finds Its Voice
Vino Vox was conceived as an experience, not a venue. A new wine event format needed a strong identity capable of standing out in an oversaturated tasting scene—one that treats wine as culture, sound, space, and shared ritual. Our role was to define the brand from the ground up, shaping its positioning, visual language, and experiential logic into a recognizable, immersive platform.
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The client
Vino Vox is a contemporary wine event concept designed to connect premium regional wineries with a curious, design-aware audience. Positioned between tasting, exhibition, and social gathering, Vino Vox approaches wine as a multi-sensory medium—where aesthetics, atmosphere, and narrative are as important as the glass itself.
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The need
Launching a new event brand in a crowded wine and lifestyle market required instant clarity and distinction. Vino Vox needed a strong name, a memorable visual identity, and a spatial logic that could translate across venues, editions, and collaborations. The challenge was to avoid generic “wine event” aesthetics and build a brand that feels curated, cultural, and contemporary from the first encounter.
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The solution
We developed Vino Vox as a fully articulated brand experience. This included defining the positioning and conceptual framework, creating the visual identity and logo system, and designing a distinctive visual world that extends across event materials, spatial elements, and digital communication.
The brand language was built to elevate the sensory dimension of wine—using typography, rhythm, and visual composition to suggest voice, resonance, and presence. Through a carefully designed visual and experiential system, Vino Vox was positioned not just as a tasting event, but as a cultural format—one that allows wineries, partners, and audiences to engage through atmosphere, design, and shared experience.
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