UNIKAT WINERY - Visualising Tradition
Within the bustling gastronomy and wine market, Unikat Winery is renowned for its dedication to crafting wines using time-honored and traditional methods. Drawing inspiration from their unique story, our mission was to design a brand identity that not only sets them apart in the market but also embodies their values, seamlessly integrating with their overall marketing strategy.
The Client
Unikat is a family-owned winery based in Serbia, boasting a proud tradition of winemaking. Established in 2018, they specialize in producing dry red wines such as Cabernet, Vranac, and Merlot, each boasting a rich bouquet of flavors, aromas, and hues.
The Need
In the fiercely competitive wine industry, effectively conveying one's narrative, values, and distinctive offerings is essential. For Unikat Winery, this meant showcasing their traditional winemaking techniques and processes through a visually captivating brand identity.
The Solution
Inspired by Unikat Winery's rich heritage, our logo design process revolved around elements inherent in their wines: the warmth of the sun, the richness of the earth, and the essence of the grape. These elements, meticulously extracted from the essence of their wines, were thoughtfully combined to create a logo that exudes elegance and instant recognition.
Adopting a minimalist approach to logo design, utilizing only black and white, along with a variety of directional lines, ensures versatility across various applications, from bottle labels and brochures to trade show displays and digital media platforms. With our logo design, Unikat Winery has rightfully claimed its place as a standout presence in the global wine market.
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