Client: Milami
Services: Production of footwear
Milami - The Shoe Story
Once upon a time, in a small-town, there lived a shoemaker. And there, our story might have ended. However, this tale takes a twist because the shoemaker came to realize that crafting good shoes alone wouldn't suffice in the market. A good shoe aspired to be something more—it aspired to become a great shoe. And what makes a shoe truly great? It's the NAME. So, let's delve into the world of naming shoes, or in other words, the art of branding.
Established in 1967 as a humble family workshop, MILAMI has since become synonymous with top-notch quality and exquisite design in the realm of children's footwear. Theis products have found their way into over 500 retail stores, not only in Serbia but also in neighboring countries.
With a heritage dating back over 50 years, Milami found itself at a crossroads in the digital age. It was time to adapt to a new generation of consumers while preserving its timeless values. The challenge was clear: rejuvenate the brand to captivate the modern audience. Armed with half a century of experience, Milami set out on a journey to reinvent its marketing approach.
Established in 1967 as a humble family workshop, MILAMI has since become synonymous with top-notch quality and exquisite design in the realm of children's footwear. Theis products have found their way into over 500 retail stores, not only in Serbia but also in neighboring countries.
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