Guiding Innovation Beyond Earth
They chart courses through the cosmos—but needed a clear path to connect with Earth. KinetX is known for navigating NASA missions through deep space, yet their role in shaping the future of exploration remained largely behind the curtain. Our mission was to elevate their visibility, communicate their expertise, and position them as a key voice in the space and commercial industries.
The client
KinetX Aerospace is the only private company in the U.S. to provide deep space navigation services to NASA. Their work includes systems engineering, spacecraft navigation, flight dynamics, and communications—powering landmark missions like OSIRIS-REx, Lucy, and the upcoming NorthStar Earth intelligence system.
The need
KinetX’s track record is extraordinary, yet their story was often buried beneath complex technical language and underplayed visibility. Their contributions—like enabling the first U.S. asteroid sample return—weren’t reaching a broader audience, and their unique value was not clearly defined in a fast-growing commercial space industry.
The solution
Through a full-scale brand transformation for a company shaping the future of deep space exploration, we significantly elevated their digital presence. In just six months, this led to a 350% increase in followers and a remarkable 1,000% growth in digital impressions. We also launched their official podcast, creating a new platform for thought leadership and audience engagement. At the same time, we developed a targeted contact database and implemented a structured newsletter system, both of which generated strong industry interest and traction.
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