IASO - Focusing the Spotlight
How to gain credibility and be recognised in a specific industry? We answered this question for IASO - the one place where aviation services can bolster their business and position in the general aviation industry.
The solution
To retain members, we implemented a retention strategy that includes ongoing communication and benefits that are relevant to their needs. We developed a targeted marketing campaign highlighting the organisation's unique benefits and services to find new members. Creating a clear unique value proposition, precise communication plan and content strategy were crucial for the campaign's success. By implementing a daily communication strategy, rebranding and creating high-quality educational content, IASO attracted new members, engaged with current ones, and retained them for the long term.
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