Client: Camber Aviation Management
Services: Jet completion management
Camber Aviation Management - Brand Refurbished
In the heart of Canada, Camber Aviation Management soared with its expertise in corporate jet completion and refurbishment management. However, hidden within the clouds of its accomplishments, Camber faced a unique conundrum. This tale unveils their journey from the shadows of limited online visibility to the radiant heights of a redefined brand image and digital presence.
Camber Aviation Management, based in Canada, specializes in corporate jet completion and refurbishment management for clients worldwide. Their expertise spans green aircraft acceptance, cabin design, engineering, fabrication, certification, and final delivery.
The Camber conundrum introduced multiple challenges, including limited online visibility, a lack of information about their niche service (completion management), the need for detailed explanations, no social media presence, an underperforming website, an inability to showcase their portfolio, and fierce competition overshadowing their expertise.
Our approach involved a three-pronged strategy: crafting an extensive marketing plan, redefining the brand image, and boosting online visibility and engagement. We concentrated on forging a digital identity centered on exceptional service and professionalism, ultimately transforming Camber's online presence. With the minimum social media budget, we’ve managed to increase the online community by 500% and media reach by 150%.
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