ANTOM & PARTNERS - Building the Trust
We developed a new brand image and communication strategy for a French investment company for their expansion to the U.S. and U.A.E. markets. Utilizing the personal story of the C.E.O. to create a more human connection, our goal was to generate trust with clients in the new market.
The client
Antom & Partners is an independent investment company with 25 years of expertise. It offers bespoke, turnkey solutions to its international clients on three continents (Europe, North America & Asia). Their service covers real estate research, legal and tax planning, wealth and asset management, rental management, and resale.
The need
Coming from a solid French reference, after 25 years of national experience, Antom & Partners stepped on U.S. and U.A.E. markets. With ready-made investment solutions and on-field experts and advisors, the company needed to present itself outside the French market. They required an international introduction and complete brand refreshment. The experience they gained was vast, but going global still meant for them to come out of their comfort zone.
The solution
With the expansion of Antom & Partners operation, we developed a comprehensive marketing strategy, engaging people's trust in the French investors. The main focus was on the branding image, aiming to transform the brand by reimaging the entire outlook of the company and global brand awareness and market education. Building trust calls for the personal branding of the company's leader. We produced the complete Personal branding campaign for Antom & Partners founder and C.E.O. Mr. Sebastien Rogge.
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