Why? Because tariffs don’t touch services. That’s right, digital marketing is blissfully, beautifully tariff-free.
So while the price of imported widgets keeps climbing, your marketing budget can stay cool, calm, and collected. And in times like these - when the economy’s doing cartwheels and inflation’s having a moment - that kind of financial predictability is pure gold.
Tariffs aren't just a local headache - they're shaking up the entire global economy. According to the Organisation for Economic Co-operation and Development (OECD), recent trade tensions have led to a downward revision of global GDP growth forecasts for 2025, now projected at 3.1%, which is 0.2 percentage points lower than earlier estimates.
The OECD warns that escalating trade barriers could further dampen investment and consumer spending worldwide, posing significant risks to economic stability.
We get it - everything’s going up lately. Eggs, rent, that weirdly specific nut butter you like... prices are climbing across the board. You might be wondering, “How am I supposed to grow my business when everything costs more?”
Here’s the silver lining: digital marketing isn’t part of that upward spiral. Since it’s a service and not a physical good, it’s not affected by import tariffs, duties, or any of the financial drama tied to global trade.
So while everything else might be inflating like a rogue balloon animal, your marketing budget stays blissfully tax free - and that’s the kind of economic loophole we love to squeeze through.
Sony knows what’s up with marketing - they’ve mastered video content.
And the best part?
Every single video ad is totally tariff-free.
Those epic YouTube unboxings or TikTok influencer shoutouts? Yep, all that content goes global without any customs hassles.
While other brands are watching their budgets balloon, Sony’s marketing stays smooth – no tariffs, no extra charges. Just pure video magic reaching the world.
Who needs import taxes when you’re making everyone crave your new PlayStation, right?
Okay, quick detour into “How This Works” land (we’ll keep it painless, promise).
Tariffs apply to imported goods - products being shipped from one country to another. Digital marketing, on the other hand, is a service. No boxes, no shipping containers, no customs officers involved.
That means your campaigns aren’t affected by international trade policies or surprise fees. So while supply chain issues may delay a shipment of tote bags, they’re not slowing down your targeted ad campaign.
Still with us? Cool.
Let’s talk about what you can do with all that stability.
In 2023, U.S. businesses spent a jaw-dropping $309.3 billion on digital ads - a 15.1% jump from the year before. And for good reason: digital ads work. They’re targeted, trackable, and scalable.
But the best part? They’re not impacted by tariffs. So while other costs go up, your digital ads keep delivering, without draining your budget.
Think of it like this: you're getting more bang for your buck, without any customs forms involved.
Video Ads: Because Your Audience Has Eyes
Let’s talk about the superstar of the digital world: video.
From Instagram, TikTok to YouTube, people are watching more video content than ever before. In fact, businesses spent a staggering $111.6 billion on video ads in 2024 alone.
Why? Because video captures attention, builds trust, and converts like a charm.
And since video marketing is also a service? You guessed it - no tariffs, no hidden costs, no worries.
So go ahead, shoot that promo, launch that product reveal, or get silly with behind-the-scenes content. Your budget has room for it.
Let’s be real: business is already hard enough without unexpected costs crashing the party. So here’s why digital marketing is still the MVP of your growth strategy:
While the rest of the world is freaking out over rising import taxes, JLL is out here like, "Tariffs? What’s that?"
These guys are all about real estate - buying, selling, managing, you name it - and guess what? None of that has to deal with tariffs.
While everyone’s sweating over the price of imported widgets (seriously, what is a widget?), JLL’s marketing budget is cruising along, totally tariff-free.
Their ad campaigns? Sleek, efficient, and completely unaffected by the chaos at customs.
Whether they’re promoting office spaces in Tokyo or fancy retail spots in London, JLL’s digital marketing is running smoothly, while the rest of the world is stuck in traffic with those import duties.
Basically, it’s growth without guesswork. And that’s what you need in a world full of curveballs.
You’ve got a business to grow, and we’ve got a tariff-free plan to help you do it.
At The Posh Agency, we craft digital marketing strategies that are smart, effective, and completely free of hidden fees and bureaucratic headaches.
Whether you're scaling up, pivoting, or just getting started, we’ll help you make the most of your marketing budget - no import taxes required.
Hit us up.
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