Mar, 2025

Are You Using HubSpot’s SEO Tools to Their Full Potential?

Are you looking to elevate your brand’s visibility, climb those Google rankings, and make sure your website shows up on the first page when potential customers search for your services? But wait - how do you track your SEO progress and make sure you’re doing it right?

Enter HubSpot’s SEO tools! If you’re not already using them, darling, it’s time to hop on the bandwagon. Not only will they help you optimize your content, but they’ll also guide you through the wild world of SEO like a pro.

Why SEO Analytics Should Be Your New Best Friend

Let’s get real: SEO is a marathon, not a sprint. You need to constantly track, adjust, and analyze to stay ahead of your competition.

Think of HubSpot’s SEO analytics as your personal GPS, guiding you through the twists and turns of organic search. Without it, you’re just guessing your way through Google’s algorithm, and we all know that’s a recipe for disaster. By harnessing HubSpot’s powerful SEO tools, you can make data-driven decisions that keep your website ahead of the game.

Step 1: Understand Your Current SEO Health (Let’s Get Cozy with That Data)

Before you dive into keyword strategies and backlinking like there’s no tomorrow, you need to know where you stand. This is where HubSpot’s SEO Analytics come in. Here’s how to get started:

Site Performance Overview:

HubSpot gives you a snapshot of how your site is performing on search engines - no more guessing if your SEO efforts are working.

Imagine you own a local bakery in Chicago. After checking your site’s performance on HubSpot, you realize that while your site ranks well for general keywords like "best bakery in Chicago," your specific page for “gluten-free desserts” is not getting as much attention. With HubSpot’s insights, you know exactly where to focus your optimization efforts, such as improving title tags and meta descriptions. A few weeks later, you see improvements in rankings for gluten-free keywords, bringing in more traffic to that specialized page.

On-Page SEO Scores:

HubSpot provides a detailed analysis of individual pages on your site. This tells you whether your pages are optimized to the max, including factors like title tags, meta descriptions, keyword usage, and more. If your pages aren’t living their best SEO life, you’ll know exactly what to fix.

Identify SEO Issues:

HubSpot helps you quickly spot issues like broken links, slow page speeds, and unoptimized content, so you can get rid of them fast and focus on what matters.

Step 2: Keyword Strategy - Don’t Just Pick 'Em, Perfect 'Em!

Now that you’ve got the lay of the land, it’s time to fine-tune your keyword strategy. It’s not about guessing, it’s about precision. HubSpot’s tools will help you target the best keywords for organic traffic, so you can go from “meh” to “wow” in the rankings.

Keyword Research Tool:

HubSpot’s Keyword Tool lets you discover which keywords are already bringing traffic and which you should target next. You’ll find the sweet spot between high search volume and low competition.

For example, if you’re an e-commerce store selling handmade candles, you might discover that “scented candles for relaxation” has decent search volume with low competition. Optimizing your site around this term could boost your rankings and attract the perfect audience looking for relaxation products.

Keyword Performance Tracking:

Once your keywords are locked down, monitor how they’re performing. HubSpot lets you track keyword rankings over time to adjust your strategy and stay ahead of Google’s updates.

Content Optimization:

HubSpot’s SEO recommendations help you create valuable content that Google will love, rather than just stuffing your page with keywords.

Step 3: Build Backlinks That Are Worth Their Weight in Gold

Backlinks are a big deal in SEO, but not all backlinks are created equal. HubSpot’s analytics give you insights into the quality of backlinks pointing to your site, helping you understand where you’re gaining authority and where you could use a little more love.

Competitive Backlink Research:

HubSpot lets you track your competitors’ backlinks and use that data to build your own strategy.

Step 4: Content Strategy - Content is King, But SEO is the Queen

Once your site is optimized, it’s time to focus on content. HubSpot's content strategy tool helps you brainstorm content topics that are not only engaging but also SEO-friendly. Whether you’re writing blogs, landing pages, or product descriptions, HubSpot ensures they’re optimized for both users and search engines.

Optimize for User Intent:

HubSpot’s SEO tools don’t just focus on keywords - they also take user intent into account. It helps you understand what your audience is searching for and guides you to create content that answers their questions, ensuring they stay on your site longer.

Step 5: Track, Analyze, and Adjust - Repeat After Me!

Here’s the thing: SEO isn’t something you set and forget. HubSpot’s SEO analytics give you real-time data that lets you track your progress and adjust your strategy as needed. Are you seeing more organic traffic? Great! Are your pages still ranking low? Time to tweak that strategy.

Final Thoughts: Get Ready to Dominate Those Search Rankings!

With the right tools, data-driven insights, and your expertise, you’ll soar to the top of the SERPs in no time. HubSpot is there to help you every step of the way. SEO isn’t just about ranking higher - it’s about getting in front of the right people, at the right time, with the right content.

Ready to boost your organic search rankings and make your website the star of the SERPs?

Let’s make it happen! Drop us a message today and start crafting an SEO strategy that works for you.

Your brand’s next level of success is just a click away!